MSH

MODULAR // 4 Point of Sale communications The secrets of success in Point of Sale design and display 7KH GHVLJQ DQG GLVSOD\ DW \RXU 3RLQW RI 6DOH SOD\V D YLWDO UROH LQ WKH VKRS HQYLURQPHQW LQ GL΍HUHQWLDWLQJ \RXU R΍HULQJ DQG DWWUDFWLQJ FXVWRPHUV <RXU GLVSOD\ PXVW VHUYH WR DURXVH WKH FXULRVLW\ RI SRWHQWLDO clients, it should make them feel welcomed and valued, at the same time creating the ambience that will VSDUN WKHLU LQWHUHVW The window display is a key element, in promoting the identity of the shop, encouraging the client WR ZDON LQ DQG GLVFRYHU \RXU SURGXFWV 7KHUHIRUH GUDZLQJ DWWHQWLRQ IURP RXWVLGH WKH VKRS LV LPSRUWDQW XVLQJ H΍HFWLYH YLVXDO FRPPXQLFDWLRQV LQFOXGLQJ IUHH VWDQGLQJ VXVSHQGHG RU HYHQ LOOXPLQDWHG GLVSOD\V 7KHVH FDQ EH UHJXODUO\ UHIUHVKHG WR SURPRWH QHZ VHDVRQV RU SURGXFWV DQG FRQWLQXRXVO\ EH XSGDWHG The decoration and layout of a shop interior must create the ideal environment in which to discover SURGXFWV :DOO PRXQWHG FRPPXQLFDWLRQV DUH WKH PRVW FRVW H΍HFWLYH PHGLD EHFDXVH WKH\ DOORZ ȵRRU VSDFH WR EH XVHG IRU SURGXFW GLVSOD\V ΖOOXPLQDWHG ZDOO GLVSOD\V ORFDWHG EHKLQG WKH FDVK UHJLVWHUV FDQ KHOS WR UHLQIRUFH PHVVDJHV \RX ZLVK WR FRQYH\ The aluminium frames of the Vector UDQJH ȴWWHG ZLWK GLVSOD\V LQ VWUHWFK IDEULF SHUIHFWO\ PHHW WKHVH QHHGV